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This website states the following, "Use keywords to find the product you are looking for." Our analyzers analyzed that the web site also stated " Department 56 North Pole Series." The Website also stated " Dept 56 The Original Snow. Department 56 Snow Village Yuengling Tavern 56. Department 56 North Pole Polar Bear Palace 799918. Department 56 Disney Cinderellas Castle 56. Lionel Polar Express Set 6-31960. The Reindeer Stables, Prancer and Vixen 805542. Trimming The Tree With Tink By Department 56 56. Department 56 Lets Go To The Moon 807307. Halloween Gothic Gate Fence Sections 810642 Department 56." The website's header had Department 56 as the most important search term. It was followed by Department56, Department 65, and Dept. 56 which isn't as ranked as highly as Department 56. The next words they uses is Department 56 Halloween Village. Halloween was also included and might not be understood by search engines.